The campaign includes limited-edition tote bags showcasing student life.
As George Brown College (GBC) continues their comeback campaign, students are being offered a chance to grab some limited-edition gear.
In partnership with the Student Nutrition Access Program (SNAP) of the Student Association (SA) the campaign launched Nov. 24, offering tote bags to students who wish to have a piece of history.
The comeback campaign is a celebration of the GBC community and experience to showcase the student life at GBC to prospective students.
The campaign showcases the college not just as a place to study, but a place of limitless potential and growth.
“The creative idea behind the campaign is that George Brown isn’t just a place to study. It’s an opportunity to tap into passions while joining a class of your own. Thus, to show what a class of your own is we need to create an opportunity for people to get a sample of the tailored experience the college has to offer,” said Nicola Mclaughlin, digital experience manager at GBC.
Exclusively available on campus, the Class of Your Own collection has seven different tote bags to choose from which are priced at just $5. The bags will be available at the St. James Campus, with two pop-ups, one at each, Casa Loma, and Waterfront Campus.
Designed by the students, employees and alumni, each tote bag carries a story of campus life in the illustrations, taking inspiration from various departments of George Brown College.
Additionally, each tote bag will have a small QR code, taking students to mini masterclasses on topics aligned with seven academic centres of GBC.
The second phase of the campaign has been a collaboration SNAP, an SA service to help students who are suffering through issues like food insecurity and lack of availability of nutritious food.
The monthly SNAP hampers provided by the initiative have been a huge success, which are also delivered at home to people with special needs or students who are in isolation or quarantining.
Not only hampers, SNAP offers informational services to students about healthy eating and balanced diet. The sales generated through the Tote bags will proceed to go to SNAP, to help the initiative reach out to more students and eradicate food insecurity from GBC Campuses.
“The class of your own collection will be a wearable education opportunity providing a sneak peek into the George brand experience designed by GBC students and employees for our community,” said McLaughlin.
The tote bags are only available while supplies last.
