Uptown and Downtown boutiques run until April

George Brown College fashion management students cut the ribbon on their Downtown and Uptown boutiques at Casa Loma last week. The two stores, which are operated by students in the fashion management program, had been closed since the end of the fall semester.

Uptown has its collection based on the current fall/winter theme.

Downtown, which offers spring and summer clothes, has a wide collection of fashion styles for both men and women. Downtown has basics and neutral shades for men in t-shirts and hoodies, it also has skirts, crop tops and flowing shirts for women. This year, the boutique has introduced a home section for goods like soy wax candles, honey and pumpkin soaps, as well as coconut lip balm.

“We are trying something different for downtown because the last few years have been more street wear,” said Madison Goodine, marketing manager of Downtown. “We are trying to make it more cozy and homely, have basics and neutral colours.” In order to cater to the needs of their varied target market at college, Goodine said, it is essential for them to keep in mind what different students and staff like at George Brown College.

Uptown caters to a happening crowd. With sweatshirts and t-shirts for men and fall/winter clothing for women it offers more street style products to choose from. It also has a variety of other products like caps, belts, wallets and accessories to choose from.

Prices at Uptown are catered to students. “Everything at the store is below $100 even the brand items from Kale and others,” said Prabhnoor Anand,  arts and design representative at Student Association and member of the visual team of Uptown. The Student Association funds The Dialog.

Both the stores, Downtown and Uptown will run adjacent to one another and will be open from Monday to Friday from 11:00 a.m. to 1:00 p.m. at Casa Loma.